A purple toning, blonde-enhancing shampoo instantly neutralize brass, soften strands, moisturize, and add shine with this blonde-enhancing shampoo. Treat blonde and highlighted hair to the ultimate balance between color-toning pigments and essential moisture for 7x reduced brassiness* and a brighter, more vibrant look. Boosted with violet pigment, purple rice, and moisture-rich squalane to restore essential moisture, brilliance, and shine.
Key Benefits:
- 7x reduced brassiness,* brighter shade, moisturized strands, 450°F heat protection
- Softens, strengthens, hydrates, adds shine
- Squalane infused to help restore moisture, brilliance and shine
- Ultra-clean formula
- Safe for color treated hair
Directions:
Apply to wet hair, wait 3 minutes, rinse
Active Ingredients:
- VIOLET PIGMENT-Violet pigment and botanical extracts that brighten, reversing brassiness and dull tones
- SQUALANE-Super emollient, rehydrates hair, replenishes moisture balance
- PURPLE RICE-Conditions the hair and enhances shine
Product Overview
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