Virtue Curl Shampoo & Conditioner Duo*

Detangle, de-frizz, nourish, hydrate, and protect curls from humidity, heat, and environmental damage with these silicone- and sulfate-free formulas. Our Alpha Keratin 60ku® works with specially chosen hydrators and curl-optimizing polymers to facilitate natural curl patterns while repairing brittle hair that’s more prone to breakage.

Included in this duo: Curl Shampoo (8 oz), Curl Conditioner (6.7 oz)

Key Benefits

Defines and Enhances Curls: Improves the shape, definition, and texture of curls for a natural, bouncy look.

Hydrates and Nourishes: Deeply moisturizes curly hair to prevent dryness and frizz.

Frizz Control: Tames frizz for smoother, more manageable curls.

Softens Hair: Leaves curls soft, shiny, and touchably smooth.

Strengthens Hair: Fortifies hair with essential nutrients to reduce breakage and promote healthy curls.

Gentle Cleansing: Effectively cleanses curly hair without stripping away essential moisture.

How to Use

Step 1: Apply the Curl Shampoo to wet hair. Gently massage into the scalp and hair, creating a rich lather, then rinse thoroughly.

Step 2: Follow with the Curl Conditioner. Leave on for 1-3 minutes to deeply hydrate and nourish your curls. Rinse thoroughly.

Step 3: For enhanced curl definition, apply a curl-enhancing styling product (optional) to damp hair and style as usual.

Step 4: Dry hair using a diffuser, or allow it to air dry to maintain curl shape

Active Ingredients

Alpha Keratin 60ku: A patented protein that helps repair and strengthen the hair from the inside out, improving elasticity and texture.

Coconut Oil: Provides deep hydration, nourishes curls, and helps control frizz.

Shea Butter: Moisturizes and softens curls, giving them a smooth and defined look.

Jojoba Oil: Adds shine and enhances curl definition while moisturizing hair.

Glycerin: Draws moisture into the hair, helping to keep curls hydrated and bouncy.

Panthenol (Pro-Vitamin B5): Helps to strengthen hair and add shine while improving manageability.

Product Overview

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Active Ingredients:

• Glycerin
• Jojoba