Smooth Shampoo is a luxurious lathering shampoo with a soft, smooth finish. Formulated with our first-of-its-kind Alpha Keratin 60ku® protein, this shampoo acts as a powerful in-shower daily smoothing treatment for hair. It re-paves rough cuticles and reduces friction between each strand, tackling frizz at the source for haircare goes light years beyond basic cleansing. Color-safe, paraben-free, gluten-free, vegan.
97%of women said their hair looked smoother
97%said hair looked healthier
80%felt their hair looked smoother and more hydrated
How to Use
Work a quarter-size amount of shampoo into a lather between palms. Apply to wet hair, massage into a rich lather, and rinse. Follow with Smooth Conditioner, rinse thoroughly.
USAGE
Daily or as needed
TEXTURE
A luxurious lathering shampoo with a soft and smooth finish.
Active Ingredients
In addition to claiming a patented, hair-transforming protein and proven-to-work ingredients, all Virtue® products are:
Sulfate Free · Paraben Free · Phthalate Free
Synthetic Color & Dye Free · Gluten Free
Cruelty Free · Vegan
Product Overview
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